Since there European launch in 1990, they have worked to create vehicles of refinement and style. Naturally such qualities need high levels of innovation, technical superiority and reliability.

At Lexus, these come as standard. The story of how Lexus evolved from an idea proposed at a secret meeting in 1983 to the premier luxury nameplate in the world is an impressive one. In Aug. 1983 At a top-level, top-secret meeting of Toyota management, strategists and engineers, the question is posed, "Can we create a luxury car to challenge the very best?" The answer was not only a resounding "yes," but the conviction that this challenge must be undertaken and so the Lexus was born.

in 1989 Saatchi and Saatchi, Toyota's advertising agency, creates a separate entity to handle Lexus' advertising and the "L" logo are introduced at the Los Angeles Auto Show.

The LS 400, "LS" meaning luxury sedan, and "400" for the 4.0-liter V8 engine. The smaller Lexus sedan is named ES 250, for executive sedan, 2.5-liter engine. The LS 400 and ES 250 debut at Detroit Auto Show. One day later, a similar debut takes place at the Los Angeles Auto Show. Then in May 1989 the First production LS 400 rolls off the assembly line at amid much celebration. later on that year The LS 400 and ES 250 go on sale to the public and are very well received. In the first month 2,919 LS 400s are sold and 1,216 ES 250s.

Two year later the SC 400 sport coupe. Designed at Calty Design in Newport Beach, Calif., the stunning SC tradition of Lexus luxury buy the end of the year The SC 300 sport coupe joins the Lexus family. 1991 was a good year for Lexus, as it becomes the No. 1 luxury importer by selling 71,206 cars, more than Mercedes Benz or BMW. The flowing year the SC 400 is named "Import Car of the Year" by Motor Trend and by the Motoring Press Association.

During the next few years Lexus makes many changes to its range, improved performance, reliability and drivability are all improved, these change reflect the continued popularity and continued sales growth for the Lexus brand.

Seeing a nice in the growing luxury 4x4 market Lexus reveals its latest concept project, the Sport Luxury Vehicle (SLV) at the 1997 Chicago Auto Show. The SLV is the luxury carmakers vision of a new blend of mid-sized sport utility vehicle (SUV) characteristics combined with more luxury-sedan comfort and on-road performance than seen before in SUVs, the mid-sized luxury SUV was to be called the RX 300 This new breed of SUV combines the most desirable aspects of both luxury sedans and 4x4s. It provides off-road ground clearance and available full-time four-wheel-drive for poor weather and road conditions, yet step-in height is lower than other SUVs for more convenient entry and exit.

Reinforcing the Lexus brand and showing there unique ability to produce high quality, luxury cars, Lexus debuted the IS 300, ithe 4-door, 5-passenger luxury sports sedan, or luxury wagon, available in 3 trims, ranging from the 5-Speed Sedan to the SportCross and is launched at the 1998 Los Angeles Auto Show.

Now over 20 years on Lexus has 5 main car models from its top of the range and highly innovative Lexus SC430 Sports Coupe is built to thrill, and gives an exciting open-air dimension to your motoring. SC430's driving features are unrivalled: Short overhangs, a stiff light-weight chassis, and a powerful engine that begs to be enjoyed. To its IS range which offers you exciting alternatives in either a stylish 4 door Sedan or 5-door SportCross, both cars combine distinctive design with engineering excellence and a class-leading package of Lexus comfort and safety features.

Performance car hire UK